Decomposing fruit

Proposal

The background information of the project was are tutor gave us a task to do the work sheet had four different themes glass, time, space and heavy, we had to relate things to the words so say we did heavy I choice metal because its heavy so its about relating things to the theme. We had to pick one of the themes that was on the sheet so I picked time so I was going over it in my head thinking what I could do, after coming up with different ideas I came up with decompose because it takes time for something to decompose over a period of time. So that’s while I will be taking pictures of decomposing food/fruit.

The brief scenario is that a big design company to make this creative brief and produce research has taken us on, pre-production and edited finished photographs based on the themes we was given by are tutor, we could choice any of them theme’s following any format advertising, landscape, fashion or documentary.

My goal is to capture these images in a way that hasn’t been done before and also to represent the theme time using decomposing food/fruit.

My idea doesn’t have a specific audience because anyone can understand the concept of the idea. Looking at Young and Rubicam’s it fits the category of the explorer because it’s for people who are interested in organic matter and how we are organic matter it’s aimed at older teenagers 18 and upward because we value are judgment and opinions on organic matters, I think it fits this category because food is again an organic matter, I want the audience to see how we are all the same as an organic matter.

My photographs I will be shooting at home all next week from the 31^st of March to the 6^th of April, I will take a photo everyday of the week to show how food/fruit decompose over a period of 7 days. I don’t need to spend any money because I have fruit and veg at home.

My idea is to have either a storyboard of the fruit so you see everyday for seven days or I may have one side of the picture of the food fresh and the other side of the picture where it is all mouldy and green in the decomposing stage. The first image will be of and bitten apple going all brown and crusty so it showing decomposing, my second image will be of a banana I will take a photograph of it fresh then a photography of it all brown and gooey (I must keep the same framing to it match the other half when I come to put it together in Photoshop. My third image will be fried chicken when its all dried out and started to grow white fungus but I wont be able to capture this till the third day because that’s how long it takes before it starts to grow the fungus I have researched into it. Finally my last photo will be of a potato growing its roots off it over the course of seven days.